The reason behind the name. // An origin story.
Why is the jewelry line called GRAMMAR?
No, I'm not, nor was I, an english teacher (although I was an art teacher in a past life) and I don't have an obsession with the system and structure of written language. Well… a different sort of obsession… Let me explain.
What does grammar have to do with jewelry???
Picture this (cue the voice of Sophia from Golden Girls), it’s 2003 and I’m studying fine art at Wayne State University, Detroit, Michigan. I studied fashion design, metalsmithing & sculpture. One of my focus areas was jewelry design. My professor, Evan Larson, introduced the class to a book called, The Grammar of Ornament, by Owen Jones (1856). Jones was an influential architect, designer and design theorist from the Victorian era. The book is a beautifully illustrated study of design & pattern from various cultures, which opened my eyes to the idea that grammar is not limited to spoken and written word. Ever since being introduced to the book, I knew that if I ever had a jewelry line I would call it grammar. It's a book that I continue to enjoy to this day.
You see there is a ‘language’ in our visual world, a ‘visual grammar’. It’s a system of structures and patterns that form another type of communication in our human experience. In the art & design world, we study governing elements and principles and how they are organized to produce good design. Things like, line, shape, texture, form, balance, pattern and movement. It gets more complex, but we’ll save that lesson for another day!
Communication is important. We know this. It’s how we relate to one another and communicate who we are, what our interests are and what we stand for as an individual. This idea is extremely important to the mission of GRAMMAR, because I believe how we choose to adorn ourselves communicates something about our inner selves. More on this topic later...
Some work from my college years. Working on those visual communication skills...
More Resources for ‘Visual Grammar’